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	<description>Views from a guy who loves the business of Media and Advertising</description>
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		<title>Networked Advertising:  Growing revenue in a highly fragmented business</title>
		<link>http://mansavesdog.wordpress.com/2010/04/20/networked-advertising/</link>
		<comments>http://mansavesdog.wordpress.com/2010/04/20/networked-advertising/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 15:16:10 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[ecosystem]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=172</guid>
		<description><![CDATA[More Complicated Than Ever The Industry Group Perspective Reprinted from KPMG Thought Leadership Publication 4/10  Full Advisory Document here &#8211; KPMG Networked Advertising PDF Greg Stuart has insights that stem from a diverse advertising career that includes five years as CEO of the Interactive Advertising Bureau (IAB) — an industry group of more than 400 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=172&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Hermawan Kartajaya interview with Greg Stuart</title>
		<link>http://mansavesdog.wordpress.com/2009/04/20/hermawan-kartajaya-interview-with-greg-stuart/</link>
		<comments>http://mansavesdog.wordpress.com/2009/04/20/hermawan-kartajaya-interview-with-greg-stuart/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 13:46:45 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Indonesia]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Marketing Expert]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=169</guid>
		<description><![CDATA[Hermawan: Greg, I met you at your Public Seminar in Jakarta organized by Detik.com, Kompas.com and KapanLagi.com at Pacific Place. I was speaking before your session. Why did they bring you all the way from New York City? Greg: Hermawan, yes I enjoyed our discussion and getting the chance to meet. I’d heard a lot [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=169&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Mobile Advertising: Maybe Next Year &#8230; or the Year After That</title>
		<link>http://mansavesdog.wordpress.com/2009/04/10/mobile-advertising-maybe-next-year-or-the-year-after-that/</link>
		<comments>http://mansavesdog.wordpress.com/2009/04/10/mobile-advertising-maybe-next-year-or-the-year-after-that/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 20:48:21 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ad Advoidance]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=74</guid>
		<description><![CDATA[For nearly a decade I’ve been hearing: “This is the year for mobile advertising.” Based on recent polling research, I suspect the mobile industry has a fundamental problem that slowing its adoption: Even advertisers hate the idea of ads on their phones. Advertisers Hating Ads? The Vizu poll of 2,000+ visitors to Adweek.com shows that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=74&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>What if the Consumer Hates Your Product?</title>
		<link>http://mansavesdog.wordpress.com/2008/11/30/what-if-the-consumer-hates-your-product/</link>
		<comments>http://mansavesdog.wordpress.com/2008/11/30/what-if-the-consumer-hates-your-product/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 18:41:03 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ad Advoidance]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=56</guid>
		<description><![CDATA[Reprinted from Adweek Magazine In a twist on John Wanamaker’s famous quote, research suggests that more than 50% of consumers hate what advertisers do for a living. Consumers Hate Ads A Vizu Answers online survey sampling over 2,000 Internet users, found 56% of respondents said that they want to eliminate all advertising, while only 44% [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=56&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Advernomics &#8211; Advertising Campaigns Fail at a Horrific Rate because that’s what Marketers Pay For</title>
		<link>http://mansavesdog.wordpress.com/2008/11/30/advernomics-advertising-campaigns-fail-at-a-horrific-rate-because-that%e2%80%99s-what-marketers-pay-for/</link>
		<comments>http://mansavesdog.wordpress.com/2008/11/30/advernomics-advertising-campaigns-fail-at-a-horrific-rate-because-that%e2%80%99s-what-marketers-pay-for/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 17:13:00 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[Problems with Advertising]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=41</guid>
		<description><![CDATA[Advertiser Mag First published in Advertiser Magazine Research against $US 1 billion in advertising spending reveals that 47% of campaigns fail before a dime is spent on media [1]. This would suggest that not only was John Wanamaker right but that the ad industry has improved little since he predicted that was the case 100 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=41&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mansavesdog</media:title>
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			<media:title type="html">advertiser-mag-cover</media:title>
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		<media:content url="http://mansavesdog.files.wordpress.com/2008/11/1-art-for-advertiser-mag-article.jpg" medium="image">
			<media:title type="html">Current Economics of Advertiser's Agency Relationship</media:title>
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		<media:content url="http://mansavesdog.files.wordpress.com/2008/11/2-art-for-advertiser-mag-article002.jpg" medium="image">
			<media:title type="html">The New Economics for Advertisers</media:title>
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		<title>Foreword for Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market</title>
		<link>http://mansavesdog.wordpress.com/2008/11/30/foreword-for-mobile-advertising-supercharge-your-brand-in-the-exploding-wireless-market/</link>
		<comments>http://mansavesdog.wordpress.com/2008/11/30/foreword-for-mobile-advertising-supercharge-your-brand-in-the-exploding-wireless-market/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 17:00:13 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Book Foreword]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=33</guid>
		<description><![CDATA[  Forward by Greg Stuart from Mobile Advertising:  Supercharge Your Brand   Reprinted with Permission in Adweek Magazine  “How do we not make the same mistakes the Internet guys made” is the most common question I get from each of the “newer” media channels, whether it be digital out-of-home media, IPTV (Internet Protocol TV) or mobile.  Looking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=33&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Steven Levitt’s Foreword for my book – What Sticks</title>
		<link>http://mansavesdog.wordpress.com/2008/11/30/foreword-for-my-book-what-sticks/</link>
		<comments>http://mansavesdog.wordpress.com/2008/11/30/foreword-for-my-book-what-sticks/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 16:53:59 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Foreword]]></category>
		<category><![CDATA[Freakonomics]]></category>
		<category><![CDATA[Levitt]]></category>
		<category><![CDATA[Messy]]></category>
		<category><![CDATA[What Sticks]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=31</guid>
		<description><![CDATA[I thought this was so good, I wanted to reprint it here.  Greg (Man Saves Dog blogger) By Steven Levitt, Award Winning Economist and author of Freakonomics There are two kinds of problems in business. Messy ones and neat ones. Inventory forecasting is an example of a neat problem. You can go in and count [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=31&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>If There Ever Was an Industry that Needed Disruptive Change…</title>
		<link>http://mansavesdog.wordpress.com/2008/11/30/if-there-ever-was-an-industry-that-needed-disruptive-change%e2%80%a6/</link>
		<comments>http://mansavesdog.wordpress.com/2008/11/30/if-there-ever-was-an-industry-that-needed-disruptive-change%e2%80%a6/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 15:43:27 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Disruptive]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[Venture]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=26</guid>
		<description><![CDATA[Always On Magazine Article Or, Dear VC’s, Marketing is s Mess – Please Help In my recent co-authored book, What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds (Kaplan Publishing 2006), we estimated $112 billion of the total $295 billion in U.S. advertising spending is wasted. While most waste is a result of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=26&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Always On Article</media:title>
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		<title>TV, Radio, Print Claim Accountability &#8211; You&#8217;re Kidding, Right?</title>
		<link>http://mansavesdog.wordpress.com/2008/11/30/other-media-claim-accountability-youre-kidding-right/</link>
		<comments>http://mansavesdog.wordpress.com/2008/11/30/other-media-claim-accountability-youre-kidding-right/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 15:37:09 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[stuart]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=24</guid>
		<description><![CDATA[I have been reading recent comments on media accountability. Some media lay claim to being “the most accountable medium”. Accountability is clearly the topic of the day, given the increasing need to understand the value of advertising and the recent public debate over TV research methodologies. I suggest that much of the debate is fueled [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=24&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Direct Marketing in the New Economy</title>
		<link>http://mansavesdog.wordpress.com/2001/07/15/direct-marketing-in-the-new-economy/</link>
		<comments>http://mansavesdog.wordpress.com/2001/07/15/direct-marketing-in-the-new-economy/#comments</comments>
		<pubDate>Sun, 15 Jul 2001 13:37:49 +0000</pubDate>
		<dc:creator>Greg Stuart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://mansavesdog.wordpress.com/?p=166</guid>
		<description><![CDATA[I was recently asked to take on the CEO role for two different Internet marketing services businesses. Examining these businesses got me thinking about the future of direct marketing and what it might look like in the New Economy—one that is largely driven directly by the Internet. Direct Marketing Is In For Change When thinking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mansavesdog.wordpress.com&amp;blog=5112844&amp;post=166&amp;subd=mansavesdog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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