Always On Magazine Article Or, Dear VC’s, Marketing is s Mess – Please Help In my recent co-authored book, What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds (Kaplan Publishing 2006), we estimated $112 billion of the total $295 billion in U.S. advertising spending is wasted. While most waste is a result of [...]
Posts Tagged ‘Disruptive’
If There Ever Was an Industry that Needed Disruptive Change…
Posted in Uncategorized, tagged Advertising, Disruptive, VC, Venture on November 30, 2008 | Leave a Comment »
