Advertiser Mag First published in Advertiser Magazine Research against $US 1 billion in advertising spending reveals that 47% of campaigns fail before a dime is spent on media [1]. This would suggest that not only was John Wanamaker right but that the ad industry has improved little since he predicted that was the case 100 [...]
Posts Tagged ‘Problems with Advertising’
Advernomics – Advertising Campaigns Fail at a Horrific Rate because that’s what Marketers Pay For
Posted in Uncategorized, tagged Advertising, CFO, Problems with Advertising on November 30, 2008 | Leave a Comment »
