I have been reading recent comments on media accountability. Some media lay claim to being “the most accountable medium”. Accountability is clearly the topic of the day, given the increasing need to understand the value of advertising and the recent public debate over TV research methodologies. I suggest that much of the debate is fueled [...]
Posts Tagged ‘stuart’
TV, Radio, Print Claim Accountability – You’re Kidding, Right?
Posted in Uncategorized, tagged accountability, media, stuart on November 30, 2008 | Leave a Comment »
