Posts Tagged ‘Ad Advoidance’

For nearly a decade I’ve been hearing: “This is the year for mobile advertising.” Based on recent polling research, I suspect the mobile industry has a fundamental problem that slowing its adoption: Even advertisers hate the idea of ads on their phones.

Advertisers Hating Ads?

The Vizu poll of 2,000+ visitors to Adweek.com shows that 76% of advertising types said “over my dead body” would they be willing to receive advertising on their cell phones. Only 15% said “yes”, but even that was a qualified “yes,” requiring permission. And these were ad people being surveyed, not general consumers.

As former CEO of the IAB, I have learned a thing or two about what it takes to create a new medium and garner advertising industry support.

Mobile Targets Like Nothing Else (more…)

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logo_adweek Reprinted from Adweek Magazine

In a twist on John Wanamaker’s famous quote, research suggests that more than 50% of consumers hate what advertisers do for a living.

Consumers Hate Ads

A Vizu Answers online survey sampling over 2,000 Internet users, found 56% of respondents said that they want to eliminate all advertising, while only 44% accept advertising as it is. Even more bleakly, 72% said they find advertising “annoying” or “extremely annoying.”

Hating Ads Leads to Avoiding Ads

While consumer dislike of advertising may not be new or surprising, the degree to which consumers hate ads and the actions they take to avoid them today is worrying for the entire industry.  (more…)

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