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Posts Tagged ‘closest to consumer’

What marketer wants to be closer to their consumer?Image

This is a question I ask in my conference keynotes, and unsurprisingly 95 percent of the audience raises their hands. What marketer doesn’t want to be closer to their consumers? (I just assume that the 5 percent just aren’t paying attention likely because they are checking Facebook, Instagram, Yelp, or tweeting, texting, or shopping on their phone, looking for a Dunkin Donut’s nearby, etc, etc, etc.)

Even if the answer is obvious (more…)

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