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Posts Tagged ‘Interactive’

I was recently asked to take on the CEO role for two different Internet marketing services businesses. Examining these businesses got me thinking about the future of direct marketing and what it might look like in the New Economy—one that is largely driven directly by the Internet.

Direct Marketing Is In For Change

When thinking about the future, we need a clear definition of direct marketing and the elements that make it distinctive.  DMA literature contains this definition:

“Direct marketing is an interactive system of marketing that uses one or more advertising media to affect a measurable response at any location. The response can be in the form of: (more…)

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