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logo_adweek Reprinted from Adweek Magazine

In a twist on John Wanamaker’s famous quote, research suggests that more than 50% of consumers hate what advertisers do for a living.

Consumers Hate Ads

A Vizu Answers online survey sampling over 2,000 Internet users, found 56% of respondents said that they want to eliminate all advertising, while only 44% accept advertising as it is. Even more bleakly, 72% said they find advertising “annoying” or “extremely annoying.”

Hating Ads Leads to Avoiding Ads

While consumer dislike of advertising may not be new or surprising, the degree to which consumers hate ads and the actions they take to avoid them today is worrying for the entire industry.  (more…)

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